Strategy Support: Analysis, Segmentation, Modeling and Recommendation:

Marketing most always begins with the same basic concept: Where are you now? Where do you want to be? And how do you get there? But at Acxiom, we realize it’s the expertise and insight of individual thinking that turn marketing basics into marketing brilliance.

And our strategists possess the expertise and the insight to do just that.

Acxiom’s strategy teams dig deep to thoroughly understand clients’ business goals and marketing objectives. They bring clarity to the most promising opportunities. And they craft strategies that leverage the full range of disciplines to create integrated, actionable direct marketing campaigns that achieve results.

Our direct marketing strategies tightly define the elements of targeting, contact, channel integration, message and offer to drive customer acquisition, growth and retention. We also ensure client collaboration to determine the appropriate business metrics for tracking and measuring each dimension of the strategic approach, then adjusting as necessary to optimize return on investment.

Specifically for our financial services clients, Acxiom strategists utilize a proprietary tool we call the National BenchMarx Normative. It’s an exhaustive database that reflects retail bank product usage and balance data for more than 50 million U.S. households, and it benchmarks deposit, investment, convenience, mortgage and consumer credit usage for a series of key behavior-based customer segments.

Simply stated, it’s our years of experience and some of the sharpest strategic minds in the industry that continue to provide our clients with one thing: marketing brilliance.

Strategic marketing recommendations include:

• Targeting
• Channel strategy
• Contact frequency
• Message and offer strategy
• Test and learn methodology

Data Analysis from simple to sophisticated:

• Response analysis
• RFM
• Scoring and segmentation
• Predictive modeling

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