Your customer data has value. Street addresses, e-mail contacts and phone numbers only tell part of your customer communications story. When used wisely, your customer data can help you build better relationships with existing customers and develop a presence in new markets.
Acxiom can enhance client’s existing data with lifestyle information such as hobbies, age, home ownership, and mail-order purchase information to give you a deeper understanding of your customers and prospects. Acxiom uses real-world individual and household data – compiled from thousands of public, non-public and self-reported sources – to provide the most complete demographic view of your customers available.
Before data is included in InfoBase-X™, it undergoes a meticulous data-cleansing, comparison and verification process ensuring that the most accurate data is chosen from each of our sources. These strict measures help produce the highest-quality data available in the industry.
Put all US households into one of 70 distinct market segments based on customer behavior and demographic characteristics.
Develop targeted promotions, improve customer satisfaction and maximize the business value of each customer relationship.
Select an industry from the list below, or explore our product categories.
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Learn more about how Acxiom CDI-X™ improves business results by contacting us:
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