Growing significant relationships with your customers depends on the quality, accuracy, depth and breadth of your information. Acxiom’s InfoBase-X Enhancement provides the power to clearly recognize and respond to your customers’ wants, needs and expectations.
Ultimately, better information helps you make better business decisions about strategic marketing campaigns, prospect initiatives and customer retention opportunities. As the leading consumer data enhancement product in the U.S., InfoBase-X Enhancement gives you more compelling and detailed views of your customers and prospects.
Whether you need informative data at the individual or household level, InfoBase-X Enhancement gives your organization the ability to append in-house customer data or prospect lists with the most informative data available, including accurate demographic, socio-economic and lifestyle data.
No other product comes close to delivering your organization these strategic business values:
Customer data expert Drew May examines the evolving demands of consumers, who increasingly want relevant offers via the channel they prefer.
For additional information on Acxiom’s InfoBase-X Enhancement product worldwide, please select the appropriate location below:
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InfoBase-X™ — The largest collection of U.S. consumer information available in one source.
As consumers and businesses move away from traditional direct mail and mass advertising, successful direct marketing requires new types of data and an even greater accuracy and granularity than before.
InfoBase-X Ethnicity elements are in-house, multi-sourced ethnic coding elements that will identify African American, Asian and Hispanic individuals. These elements use self-reported data, internal name tables and modeled data to ensure the highest accuracy.
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