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Privacy Consulting

Consumer privacy is a critical concern for companies in today’s information-based economy. How well companies honor privacy preferences is vital to building trust-based relationships with customers and complying with privacy laws and regulations.

Since the founding of our executive-level Corporate Privacy Council in 1990, Acxiom has continuously identified ways to protect the consumer information we process and maintain and promote policies within the industry that offer individuals the protection to which they are entitled.

Acxiom has a team of privacy specialists who consult with clients about compliance strategies and help them put best practices into action. An effective information policy and practice program helps companies:

  • Form a loyal customer and prospect base
  • Increase sales and profits
  • Protect their brand
  • Minimize compliance failure costs
  • Build trust into their brand equity
  • Move from mere privacy protection to proactive consumer advocacy

Acxiom is a global thought leader in addressing consumer privacy issues and earning public trust.

Acxiom is a member of the Direct Marketing Association, the Center for Information Policy Leadership, and the International Association of Privacy Professionals. We endorse the privacy standards of these organizations.

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