Shopper Insights: The Common Ground between Retailers and Consumer Goods Manufacturers

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Q: What do Retailers and Consumer Goods manufacturers have in common?

A: Consumers!

Retailers want to convert them to shoppers and manufacturers want to convert them to customers. That’s why the pursuit of actionable shopper insights is a priority for both retailers and manufacturers. In many ways their interests are aligned, but because their businesses are different they each take a unique approach to addressing this challenge.

Acxiom’s Retail and Consumer Markets group and FusionPoint have partnered to provide retailers and manufacturers with customized shopper insight solutions that produce actionable shopper insights, while accommodating the unique needs of both retailer and manufacturer. These solutions enable you to recognize shoppers and target them based on these insights to drive greater efficiency in your marketing programs. See how shoppers can be recognized by:
• Segment
• Purchase behavior
• Drive times

Panelists

Bob Wyman, FusionPoint

In 2005, Bob co-founded FusionPoint to help clients increase the returns they experienced on underleveraged data and analytic assets. Since that time FusionPoint has partnered with both suppliers and marketers to deliver reporting and analytic tools that allow clients to improve the ROI on their sales and marketing investments. Bob has over 20 years of experience working with marketers to maximize the value and insights generated from sales and marketing data, and analytics.

Jim Butera, FusionPoint

Jim leads FusionPoint’s sales and business development to new levels, through the broadening of accounts, identification of new opportunities and expansion of the market for the company’s on-demand analytics and reporting platform. Jim has more than 15 years of experience working in the consumer goods arena having worked for both manufacturer and supplier during this time. The focus of his career has been spent pursuing analytic solutions to marketing, sales and operational challenges in the consumer goods and retail industry such as; statistical sales forecasting, marketing mix modeling, distribution optimization, consumer targeting, etc.

Matt Germain, Acxiom Corporation

Matt is a client executive for Acxiom’s retail and consumer markets group. With more than 20 years in the marketing information industry, Matt works with Acxiom’s consumer packaged goods clients to provide industry leading consumer segmentation and CRM solutions. In his role on Acxiom’s retail and consumer markets team, Matt leads the marketing and sales of Acxiom products and services to consumer goods manufacturers in the U.S. and Canada. Matt works with CPG manufacturers and retailers to facilitate a collaborative approach to leveraging consumer loyalty data integrated with Acxiom’s consumer segmentation and household data.

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