In today’s economy, it’s more important than ever to know which consumers are most likely to spend during the holiday season — and how best to reach them. There’s still time to take action!
Acxiom and BIGresearch share their findings from a recent survey to show predictive customer behavior.
We’ll show you:
• customer intentions to spend
• where customers will buy
• how to reach customers more effectively
This webinar demonstrates how Acxiom can map household segmentation to your existing customer information.
Learn who your holiday customers are, how they might behave and how to find others most like them.
Mike Gold, Acxiom
Mike is Acxiom’s Senior Retail Strategist and has spent more than 25 years in retail merchandising, marketing and management consulting. Mike specializes in leveraging customer insight to create marketing and merchandising opportunities for retailers and consumer packaged goods firms
Dianne Kremer, BIGresearch
Dianne is a Market Analyst for BIGresearch, a consumer intelligence firm based in Columbus, Ohio. Dianne has expertise in tracking consumer trends in the U.S. and Chinese markets. She is editor of BIGresearch’s China Quarterly report, and has worked with many of the largest U.S. retail chains.
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