Staying ahead of industry trends through active research and thought leadership is an important part of our mission at Acxiom. Learn more about our approach to new and emerging business challenges, as well as those faced by companies for years, in our white papers below.
Learn how to reach travelers through the right channel!
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Acxiom's retail store clustering enhances daily operational activities and enables quantified, information-based answers to common questions.
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Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
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This white paper focuses on how Acxiom’s PersonicX® Classic, a household-level segmentation system, helped a leading media and hospitality company develop an effective market segmentation. The approach discussed in this paper works effectively for any business-to-consumer company using customer and prospect databases to drive marketing programs.
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A benchmark comparison of contact-data cleansing solutions: Acxiom CDI-X™ and USPS®
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No News Isn't Always Good News: Get the facts on vendor credentialing to protect your employees, your customers and your company.
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Where Privacy Meets Best Practices
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Where Privacy Meets Best Practices
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Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. This white paper helps define the process to follow for choosing the right application.
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A deeper look into the diversity of the Hispanic market and the value of customer insight in merchandising and marketing to this ethnic group.
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The paper explores the struggle many companies face when trying to find the right balance between the flexibility required for country-specific strategies and the efficiencies and expanded capabilities that come from a regional approach.
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The Advantages and Disadvantages
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“Excuse me, have we met before?” How knowledge-based customer recognition helps you really know your customers.
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How flawed contact data and increased costs lead to wasted opportunity and resources.
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This paper highlights some of the emerging technologies available today and then focuses discussion on a potential solution that offers robust accuracy, simplicity, customer acceptance and maximum ROI with a three-fold focus: reduce fraud and risk exposure, reduce call center costs and handling times and improve customer service levels and privacy.
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