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Customer Acquisition

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Acxiom provides comprehensive online acquisition services to help companies acquire more customers, increase profitability and maximize return on their marketing investments. Our three-pronged approach includes web and e-mail lead generation, media services and search engine marketing.

Lead Generation:

Acxiom offers a holistic approach to lead generation, using our years of expertise to lower cost-per-lead, while delivering high-quality, high-volume leads.

Media Services:

We help create a detailed media plan that leverages our vendor relationships and reaches customers at their most effective touch points.

Search Services:

Our search experts help marketers navigate the sometimes complicated world of search, putting their offerings at the top of the list, and helping them speak to consumers in their own language.

Acxiom’s acquisition and media services include the design and execution of online, direct-response acquisition programs that leverage multiple media channels including co-registration, list rental and web marketing.

Our Customer Acquisition and Media Services include:

  • Acquisition program design
  • Channel selection
  • Detailed execution planning
  • Vendor program enhancements
  • Cost negotiations
  • Program implementation and monitoring
  • Continuous performance optimization
  • Performance reporting

In addition, we offer:

  • List rental
  • ProspectNet co-registration
  • Newsletter sponsorship
  • Banner ads

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Learn how Acxiom can help you target your customers more accurately.

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Acxiom Fast Facts

Acxiom works with many of the world’s leading companies, including:

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Shop.org Annual Summit

Acxiom is a proud participant of this year’s Shop.org conference – an event that consistently provides superior education, high-level thought leadership, unbeatable networking and an inspiring look into digital retail’s future.

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Want to expand your in-store experience online?

Find out how Acxiom and Sephora partnered to a create relevant, personalized e-customer experience.

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