E-mail Marketing

As one of the innovators in e-mail marketing, our team provides the industry’s most complete e-mail product and service offering. We have pioneered a wide range of message development and reporting tools, and our service teams and technology platforms manage and deliver campaigns in more than 40 countries and in more than 20 different languages in the U.S., Europe and Asia.

Acxiom is organized to meet the diverse service needs of complex enterprises with multi-national, multi-lingual account teams and a flexible staffing model. Clients can use our proprietary campaign management and analytics platform, IMPACT™, directly on a self-serve or collaborative basis, or Acxiom can provide full program support. In fact, most of our enterprise clients use a mix of these support models.

Our experienced campaign teams provide a wide range of services and can design campaigns to meet marketing goals or execute campaigns designed by clients’ staff. In all cases, we oversee data exchange, creative and technical integration, quality assurance, targeting, testing, launch and reporting. Campaign teams also provide fundamental services such as HTML integration and platform and content quality assurance. Acxiom account teams serve as an extension to clients’ marketing departments and are measured on their ability to reach client goals.

Campaign Management

Our proprietary campaign management and analytics platform is called IMPACT™. Built on enterprise components with multiple security levels, IMPACT’s flexible database architecture can help companies integrate campaigns with customer relationship management(CRM) systems across multiple business units.

Comprised of two tightly integrated modules, Analytics Workstation and Campaign Manager, IMPACT allows clients and their account teams to design, send, analyze and optimize direct marketing communications from a single platform.

Deliverability First

Sending is easy – but actually delivering your e-mail to a customer’s inbox requires a unique combination of service expertise and advanced technology. Deliverability-first products from Acxiom comprise the industry’s most comprehensive suite of deliverability products and services.

Transactional E-mail

The only solution of its kind in the industry, Acxiom’s Transactional E-mail lets clients fully maximize the value of each customer communication. Transactional E-mail allows users to quickly and easily transform the emails they currently send to customers into cross-sell and up-sell opportunities.

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