Search Engine Marketing

Search engines have become a primary resource for potential customers considering and researching a purchase, and search engine marketing offers a compelling way to reach those customers. Acxiom offers three search marketing services: Search Engine Optimization, Paid Inclusion and Pay-for-Placement.

Search Engine Optimization

To optimize a client’s site, each page must be designed so its contents can be thoroughly mapped and indexed to keywords used by potential customers. Acxiom uses its Organic Search Engine Optimization methodology to increase both the overall site traffic and conversion rates for a website.

Paid Inclusion

We’ll make sure a client or client service remains at the top of the search engine results. By feeding all of a site’s appropriate pages through an XML data feed, we ensure that a client site is quickly indexed by Yahoo!, AltaVista, AlltheWeb, About.com, Excite and other top search engines that use the Yahoo! Database.

Pay-for-Placement

Our Pay-for-Placement management services are built to deliver performance-based results. Our expertise in keyword research and selection, creative copy writing, bid-auction management and optimization, geo-targeting and other advanced features from Pay-for-Placement services will produce a positive return for clients’ campaigns.

Using Pay-for-Placement services for Overture and Google AdWords is the only way to secure top rankings for specific keywords. We can respond faster with pay-for-placement advertising than any other form of media.

Search Engine Optimization Services

• Keyword market intelligence
• Meta-data optimization/titles and meta tags
• Keyword optimization campaigns
• Publishing best practices integration

Paid Inclusion Services

• An account manager to oversee a client’s paid inclusion
• Guaranteed indexing into the Yahoo! Search database
• A fixed cost-per-click basis
• Data feeds that are re-indexed by Yahoo! every 48 hours
• Detailed click-through reports updated every 24 hours
• XML interface
• SE brand management

Pay-for-Placement Services

• Keyword research and analysis
• Pay-for-placement strategy development, including:

• Short-term vs. long-term goals
• Specific high-cost-phrases vs. general low-cost phrases
• Broad matching vs. specific phrases
• Geo-targeting vs. global reach

• Brand awareness vs. direct response
• Direct sales vs. lead generation
• Keyword selection and advertising creative services
• Creative management and optimization
• Analytics and ROI reporting

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