Canada Data Products Privacy Policy

Scope

This policy applies to all of Acxiom’s information products involving Canadian data.

Personal Information Collection and Use

Acxiom collects business and consumer telephone directory listing information, including name, address, telephone number and other information found in the white and yellow pages of published Canadian telephone directories and available from directory assistance.

Acxiom enhances the basic listing information on consumers with Canadian census data. We also appropriately flag all consumer listings if the individual has registered with the Canadian Direct Marketing Association for their Do-Not-Call and Do-Not-Mail suppression lists.

From this data, Acxiom creates business and consumer telephone directories that we license to companies and non-profit organizations for their internal use as an automated and inexpensive form of directory assistance or for direct mail and telemarketing purposes.

Our directories are also licensed to companies that host directory search engines on the Internet for both consumer and commercial use. In these instances, the Acxiom listings may be merged with telephone listings from other sources.

Your Choices and How to Contact Us

Opt-Out: Business owners and consumers may opt-out of our business and consumer directory products by contacting us at privacy@acxiom.com or calling 1-877-774-2094.

Access: Business owners and consumers may access information in our directory products by requesting a Reference Information Report. Please contact us at referencereport@acxiom.com or call 1-877-774-2094.  Since these products are licensed to internet search engines, the data can be easily viewed online at any of these sites.

Correction: If a consumer listing is incorrect, please contact us at privacy@acxiom.com or call 1-877-774-2094 to have the listing removed.

If a business owner believes that the Acxiom listing differs from the published directory listing, please e-mail us at privacy@acxiom.com or call 1-877-774-2094 to have the incorrect data removed and understand the choices you have about correcting it.

Questions and Complaints: Individuals with questions or who wish to file a complaint, should e-mail us at privacy@acxiom.com or call 1-877-774-2094

Other Important Information

EU Safe Harbor: Acxiom is self-certified with the U.S. Department of Commerce under their EU Safe Harbor program. More information about these guidelines can be found in our EU Safe Harbor Policy available here or by calling 1-877-774-2094.

Third Party Opt-Outs: Acxiom may accept opt-outs from qualified third parties. To obtain a copy of Acxiom’s third-party qualification criteria, please send an e-mail to privacy@acxiom.com.

Accuracy: Acxiom maintains quality control procedures to ensure the information we compile and process is as accurate and complete as possible. Acxiom responds promptly to questions from clients and consumers about the accuracy of information.

Contracted Services: Where permitted by law, third party service providers under contract to Acxiom may have access to the information in Acxiom’s directory. These service providers may reside outside Canada.

Security: Acxiom maintains security procedures designed to keep information we own, license and process from being accessed by any unauthorized person or business. We use a variety of multi-level security systems to control access to our services and information products. All users at client locations, as well as all Acxiom associates, must have the appropriate access codes and be authorized to access certain data and applications.

Acxiom conducts risk assessments and regular audits on our internal and external information systems to assess our ability to maintain the integrity of client and Acxiom data. Our enterprise security operations center maintains real-time monitoring for information system vulnerabilities and unauthorized access attempts into our internal systems. We also maintain physical security for our facilities and limit access to certain critical areas of our business.

We take reasonable precautions to ensure that our security procedures are adequate for the protection of our computer systems and data, but this does not eliminate the possibility that our security will be breached. If a security breach causes Acxiom leadership to believe individual consumers are at actual risk for identity theft or other fraudulent activities that may cause substantial harm or inconvenience to consumers or if such breach otherwise requires public notification, Acxiom will post a security alert notice on our website (www.acxiom.com) that will provide relevant information for consumers and Acxiom clients to consider to protect against fraudulent and other harmful actions that may result from the unauthorized access.

Awareness: Privacy awareness and education is part of the culture at Acxiom. At the time of initial employment and annually thereafter, we require all Acxiom associates to complete privacy education and pass a certification test. When appropriate, Acxiom disciplines associates who violate our privacy policies.

Privacy Policy Changes: From time to time Acxiom may update and revise our privacy policy based on changes in our business environment and changes to applicable law. We urge consumers and clients to periodically visit our website to understand any changes that may have occurred.

Effective Date: November 26, 2012