This privacy statement applies solely to information collected by Acxiom Corporation on www.acxiom.com and is designed to ensure that visitors to this website understand how and why Acxiom collects and uses information provided by users of this site.
Information Collection and Use
Use by Acxiom Corporation
This website allows you to request information from Acxiom; register for special offers, seminars or demonstrations; participate in surveys and contests; download thought leadership papers; subscribe to some additional Acxiom products and services; access our Audience Operating System (AOS), AbiliTag Platform and Developers Portal and to submit an application for employment. To support these activities, Acxiom will ask for information about you and the company for which you work. To register for certain products and services, you may be required to provide sensitive information. The information you provide will be used to support your relationship with Acxiom.
To fulfill a particular request, the information you provide may be shared within the Acxiom Corporation family of businesses. We may use it to make this site easier for you to use and to inform you of services and product updates, new products and other related information from Acxiom.
Use by Third Parties
The information you provide may also be provided to our partners and third parties we believe may offer products or services of interest to you. Acxiom screens all third parties that would receive such information and reviews the intended use of the data before providing any information to them. These parties include such companies as software and hardware vendors and other information providers.
Acxiom may also provide aggregated information, such as the number of visitors to the site or the results of a survey, with our partners and third parties to develop suggestions to improve our website accessibility and the services provided on the site. Aggregated data is not linked to any personally identifiable information.
Acxiom may use contractors and other service providers to help us deliver services accessed through this site and to deliver content and fulfill requests made on this site. However, in these instances, the information you provide remains the property of Acxiom Corporation.
In addition, we reserve the right to disclose the information you provided as required by law and when we believe disclosure is necessary to protect our rights or comply with a judicial proceeding, court order or legal process served on our website.
This website also contains links to other sites. Please be aware that Acxiom is not responsible for the privacy practices of these other sites. We encourage you, when you leave this site, to read the privacy statements of these other sites.
Acxiom’s Information Products
As a consumer, you have choices that govern how Acxiom will handle personal information related to you.
- If you would like to know more about the digital marketing information that Acxiom has, or to edit or opt-out of this data, visit Acxiom’s www.AboutTheData.com.
- You may also opt-out of our digital advertising products here.
- For Acxiom’s traditional products, you may opt-out of our marketing and directory products here.
- For Acxiom’s directory and fraud detection products, you may access and correct information here.
Acxiom uses technologies to help us understand which parts of our websites are visited most often and understand traffic patterns on pages.
Sensors: To determine your ability to receive HTML-based e-mail messages, Acxiom may include a coded sensor in its HTML-based e-mail messages. The sensor activates when the e-mail message is opened and flags the e-mail address of the recipient as one that is capable of receiving HTML-based e-mail messages. This capability helps us to send the e-mail in a format you can read, which allows us to track the aggregate number of e-mails read and to measure, in aggregate, if any of the links in the e-mail were accessed. No other information is collected or used. If the recipient cannot receive HTML e-mails, the recipient will not receive a functioning sensor.
Log Files: We use IP addresses to analyze trends, administer the site, track users’ activities and gather broad demographic information for aggregate use in improving the site and its applications and services.
Your Choices and How to Contact Us
Unsubscribe or opt out
Acxiom offers you the opportunity to opt out of receiving promotional e-mail, calls or mail from Acxiom about our products and services.
For e-mail, individuals may opt out at any time by using the unsubscribe mechanism within the e-mail, which allows individuals to manage their subscription preferences regarding Acxiom’s newsletters, e-mail alerts and special offers. This mechanism does not allow a user to opt out of receiving transactional e-mail, such as registration confirmation, product updates and responses to direct requests.
To opt out of calls or direct mail, individuals may fill out the form on the registration page or by call 1-888-3ACXIOM. If the information individuals have provided is made available to third parties, they will also be given the opportunity to opt out of this practice by returning to the registration site or calling 1-888-3ACXIOM.
At the time information is collected, other choices you have about how the information may be used will be explained.
Access and correction
Our clients may access and correct the information provided to this website. To obtain a copy of or to correct this information, go to the registration page and follow the instructions provided there or call 1-888-3ACXIOM.
Other Important Information
Acxiom’s Information Products and Services
Acxiom does not provide products or services to children, and all individuals who register online for products or services with Acxiom and provide individual information should be 18 or older.
For information about Acxiom’s information product policies, click here.
Acxiom takes security seriously. We take reasonable precautions to keep our sites and systems secure and to prevent personal data from being made available to any unauthorized person or business.
Acxiom abides by the principles of the Safe Harbor framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of data from the European Union. The Direct Marketing Association resolves Acxiom’s third-party disputes. For more information about Acxiom’s Safe Harbor Certification, click here.
Notification of Changes
In the event Acxiom is purchased, data collected on this site will be one of the transferred assets.
Effective Date: September 2013