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Consulting and Analytics

Better Information, Better Decisions

Acxiom’s Global Consulting Group provides objective, specialized consulting and professional services to companies that seek to:

  • Increase revenue through acquiring new customers and increasing customer loyalty and value
  • Develop analytical insights to drive more profitable business applications
  • Optimize technology resources while making customer information accessible and insightful
  • Manage risk from complying with privacy regulations and securing customer information to lower the risk of fraud

Acxiom’s consultants are uniquely qualified to provide insight from an objective and independent vantage point. Acxiom has almost 40 years of experience in helping some of the largest companies in many industries better manage customer information to improve results. Our consultants have experience in these industries: financial services, insurance, brokerage, automotive, retail and consumer product goods, travel and entertainment, telecommunications, media, publishing, high tech and healthcare.

Areas of focus include:

Diagnostic Tools

Utilize a variety of diagnostic tools – from broad-based views to deep, focused or advanced assessments - to help identify areas for improvement and greater return on investment.

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Customer Information Management

Create and maintain a single, enhanced 360-degree view of customers and prospects for customer-centric marketing.

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Information Infrastructure

Ensure access to enriched, high-quality and consistent customer information while optimizing your technology resources.

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Professional Services

We provide ongoing consulting, analytical and professional services to assist companies in implementing improvements identified in our assessments.

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Analytics and Customer Insight

Gain deeper knowledge around customers and their behavior for making better customer, market, channel and product-level decisions.

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Governance, Risk, Compliance & Privacy

Take a proactive approach in reducing fraud, potential for data breaches and gaps in privacy compliance.

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Marketing Technology Center of Excellence

Acxiom helps clients make smart business decisions regarding product choice, implementation and utilization of data and software applications deployed to support marketing activities.

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Acxiom’s Consulting Team Can Help You Really Connect with Customers

Acxiom’s consulting team can help you identify what you need to know to manage your customers and prospects better and how to really connect.

Contact Us

To speak with a member of our consulting, analytics and professional services team:

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Acxiom Fast Facts

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Business Intelligence Maturity: The Journey from Reporting to Optimization – An Acxiom White Paper

Advances in computing power, data storage capacity and analytical software capabilities have given business users the raw material to make more effective, data driven decisions.
Business Intelligence White Paper

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Creating High-Precision Marketing Intelligence with Consumer-Centric Analytics

Learn how to transition to a more consumer-centric approach to analytics in this white paper from Acxiom’s analytic consultants.
Consumer Centric White Paper

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An Acxiom White Paper: Best Practices in Campaign Management Application Selection

Selecting the right campaign management solution requires thorough research, meticulous planning and a long-term commitment of effort and resources. Getting there can be tough.
Campaign Management White Paper

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Fact Sheet: Customer Information Management

This fact sheet will show you how the years of experience Acxiom consultants have managing large volumes of customer data can help companies better manage their information for improved quality and obtaining a single customer view across multiple touch points.

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Fact Sheet: Data Breach Assessment

It costs nearly $2 million to manage through each data breach. See in this fact sheet how Acxiom can help companies assess their likelihood of, and readiness for, potential data breach exposures.

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ConnectionPoint-X

Read Acxiom’s recent announcement of ConnectionPoint-X, its real-time recognition solution for interactive marketing.

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Newsletters

Register today to receive Acxiom newsletters with the latest trends and thought leadership in the industry:

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