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When consumers plan trips and vacations, they use a wide variety of resources to research and book travel and entertainment options, including the internet, magazines and travel agents. Because they sometimes make decisions on impulse, the quality and timing of offers is critical in reaching them successfully.
As an innovator in customer data integration and analytics for the travel and entertainment industry, Acxiom helps clients reach more customers in more effective ways. By helping them use demographic, lifestyle, and life-stage information to target offers to the right individuals at the right time with the right message, our industry-leading customer recognition tools help find and acquire, retain and grow, and reactivate more passengers, cruisers, hospitality and gaming guests and car rental customers.
Our marketing specialists help create better online user experiences for travel and entertainment customers to increase reservations while reducing distribution costs. We also help clients explore the best alternative media channels for their target customers, such as the Web and mobile devices, to create additional revenue sources.
Explore Acxiom solutions tailored for the travel and entertainment industry: Multi-Channel Marketing , Marketing Databases, Analytics and Consulting, Direct Marketing Services, Direct Marketing Agency Services, Employee Background Screening Services
Acxiom Global Market Leader Greg Hogue discusses how travel marketers can enhance customer experience and loyalty using Acxiom data and analytics.
Learn how Acxiom can help drive better results for your business:
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In this case study, learn how Acxiom helped an upscale vacation rental company increase summer occupancy by analyzing and segmenting its customer database to target the prospects most likely to respond to offers.
In the travel industry, employees are the face of the business. By taking the guesswork out of background screening, Acxiom helps clients hire the best employees possible. To learn more, download a copy of our Background Screening for the Travel Industry Fact Sheet.
In this Fact Sheet, we discuss how to create the right message for your customers’ life stage-driven needs with the use of our transactional data and analytics.
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