Healthcare marketing
High-performance, cost-effective and privacy-focused
Acxiom brings over 10 years of experience delivering privacy-conscious solutions for healthcare organizations, offering expertly modeled audiences, comprehensive claims data, and advanced analytics and identity services to improve patient outcomes. With our custom and pre-built audience models—designed to meet specific advertiser KPIs—we deliver up to 25% higher campaign effectiveness, all quickly activated across the digital ecosystem with precision and cost-efficiency.
Key features
Leverage Acxiom’s data-driven marketing expertise to build customer intelligence, drive accurate insights and activate campaigns easily and effectively across channels and platforms.
Access to 300MM+ de-identified health-related records in the U.S., modeled from HIPAA-compliant data and scored for a variety of factors.
Data enhancement through hundreds of granular demographic attributes and highly accurate propensity models the world’s largest brands trust.
Social determinants of health
(SDoH) provide a view into unique social, economic, and healthcare situations to improve modeling and personalization.
We offer best-in-class data onboarding options or you can connect data directly, with syndicated audiences natively available on a variety of premium publisher platforms.
How we help enhance value-based care
Acxiom provides more than 50 years of industry-leading data and marketing expertise to power opportunities that help healthcare organizations deliver value-based care:
- Providing access to the data, tools, and technology so data science teams can map health journeys that provide critical insights into causation and other factors surrounding disease and wellness, including the true determinants of health
- Performing in-market tests and measuring across channels and platforms to build more accurate feedback loops and help recognize audience signals more quickly and effectively, improving overall campaign engagement and customer intelligence
- Helping pharmaceutical and healthcare companies reach and inform historically underserved populations who often face barriers in accessing and receiving care, and addressing disparities that can adversely affect health outcomes
Pharmaceutical brands
Reduce the cost of marketing while reaching consumers and healthcare providers with greater precision to drive higher conversion. Engage people with more relevant messaging to facilitate better adherence.
Providers
Improve treatment and health outcomes for patients by understanding the barriers to care, and detecting and preventing chronic conditions. Improve patient data integration by streamlining matching, consolidating and posting of records, allowing internal IT teams to concentrate on other priorities.
Case study
Leading provider improves prospect targeting, realizes major efficiency gain
The healthcare provider, responsible for a multi-state senior housing community, worked with Acxiom to develop a unique suite of industry-specific models and lead segmentation systems that helped identify sales opportunities and move less likely leads to more cost-efficient sales methods and channels. Over 18 months the client saw a 265 percent lift in responses, reduced direct marketing mail quantities by 45 percent and achieved a 97 percent response rate to direct marketing, achieving monthly savings of $1.25 million.
Payers
Enable more preventive healthcare by understanding the health needs of members, influencing use of available and relevant services.
Case study
Leading health insurer’s wellness plan sees huge response, lower cost
The current healthcare climate has changed the way people obtain health insurance. A greater number of people are now seeking individual coverage. To increase member engagement and loyalty among its individual policyholders, the health insurer wanted to market its new wellness program to specific segments of its customer base.
Acxiom helped the payer identify and reach the prospects most likely to respond favorably to the wellness program. The campaign was targeted to members in two main life stage groups by direct mail and email. Interested members were enrolled and given relevant information, such as workouts and diet plans.
Results included a response rate 136 percent above forecast and a cost per new customer account 58 percent below forecast. The direct mail campaign reached approximately one-third of all new individual customers.
IMPORTANT INFORMATION:
Acxiom rigorously follows all HIPAA guidelines and regulations, guaranteeing personal details remain confidential. All health-related data is de-identified and tokenized prior to use. The company does not collect, license, or use any HIPAA-regulated Protected Health Information (PHI). Acxiom’s models do not predict whether a particular individual has a past, present, or future physical, mental, or medical condition. Clients may not use our models in a manner that would express or imply a consumer may have a past, present, or future physical, mental, or medical condition.